8 of the best ethical Australian brands you can browse at the upcoming Reed Gift Fairs
IN PARTNERSHIP WITH REED GIFT FAIRS
WORDS BY FASHION JOURNAL
Homewares, apparel, furniture and more.
In the age of online shopping, there’s a rewarding feeling that comes with browsing a brick-and-mortar retail space. While online shopping is undoubtedly convenient, nothing beats the tactile quality of a thoughtful, curated store. This year, Australia’s premium sourcing destination for retail buyers, Reed Gift Fairs, is back.
Bringing 450 Australian brands together in one space, Reed Gift Fairs offers a personalised sourcing opportunity with wholesale suppliers across gift and lifestyle, home and décor, fashion and accessories, kids and family and beauty and wellness. Running from August 3 to 6 at the Melbourne Convention and Exhibition Centre, Reed Gift Fairs Melbourne is a must-attend for retailers, stylists and designers looking to discover new Australian-born brands.
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Attendees can meet face-to-face with suppliers and source fresh, new products to take back and sell in-store, plus enjoy complimentary small business workshops. Below, find eight of our favourite ethical Australian brands you can visit at Reed Gift Fairs – or if a member of the public, you can find out where they are stocked at your nearest retail outlet and support them directly.
The Foundry
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Contemporary brand The Foundry offers a curated collection of homewares including vases, bowls, display trays and more. The Foundry pieces have an organic yet elevated feel, with details like softly curved lines, crumpled shapes and natural textures.
Urban Rituelle
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Experts in the art of home fragrance, Urban Rituelle is an award-winning, family-run boutique manufacturer offering a range of Australian-made scents. Head to stand K24 to sample bath and body products, gifts and home fragrances designed to enhance your everyday rituals.
Indigo Love Collectors
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Based on the South Coast of New South Wales, Indigo Love Collectors is “a portal to the world of interiors, craftsmen and artisans”. Choose from a variety of minimalistic homewares and furniture, including dining sets, home office and storage solutions and decorative pieces.
Honey & Stone Co
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Embrace the boho renaissance with Honey & Stone Co, located at stand C60. Partnering with local and international print designers, Honey & Stone offers exclusive, hand-blocked cotton prints made using natural dyes. The team also releases a line of sustainably made pieces from the brand’s colourful fabrics every season.
L&M Home
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Melbourne-based, female-founded brand L&M Home spans home accessories, bed linen, table and bath, with a focus on natural materials. Located at stand PP10, L&M will be launching its new Spring/Summer ’25 collection at Reed Gift Fairs, debuting a range of thoughtfully made homewares products designed in the brand’s Melbourne studio.
Eadie Lifestyle
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Made in India and designed in Australia, Eadie Lifestyle offers all kinds of artisanal homewares and apparel pieces, with a focus on high-quality materials and versatility. Founded by Trudie Cox, Eadie Lifestyle was inspired by Trudie’s crafty grandmother, Nita. You can find the brand’s collection of natural European linens, textural cotton jacquards and soft velvets at the stand P47.
Lily Xandra
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Founded by Melbourne designer Alexandra, Lily Xandra is the local label making ethical vegan leather handbags. From oversized slouchy totes to Bottega-inspired woven mini bags, Lily Xandra will be showcasing its new collection at stand B32.
Floral Interiors
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For fresh-looking flowers without maintenance, head to stalls PP28 and PP29 and check out Floral Interiors, the family-owned business offering artificial flowers, arrangements, greenery, vertical gardens, plants, trees, pots and glassware. You can nab a unique botanical display that will last forever, plus a geometric-style vase to match.
Reed Gift Fairs Melbourne is a trade-only event. Register to attend here.
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