IKEA wants you to sleep over and where do we sign up?
Images via IKEA
Words by Tara Smith
Once in a lifetime.
We’ve all visualised ourselves in an IKEA home display at some point or another.
And while slipping into one of the glorious bed displays might be frowned upon during business hours, IKEA is giving consumers the chance to live out their wildest dreams this weekend.
As part of the brand’s ultimate in-store sleepover, a few lucky winners will be given the opportunity to stay the night at their local IKEA store. The prize pack includes your own ‘curated sleep zone’ (with personalised mattress, choice of linen, pillow and sensory elements), a pre-sleep massage, movie time, dinner and complimentary IKEA breakfast served in bed. This is the stuff of dreams.
Afterwards, you’ll also get to take home a complete IKEA bedroom package.
To enter, simply visit a participating store this weekend (in Logan, North Lakes, Canberra, Tempe, Rhodes or Adelaide) and explain why you’d like a better night sleep with IKEA in 25 words or less.
Head in-store during February 23 and 24 for more details.
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