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Gelato Messina makes a ‘choc tit’ for the Museum of Contemporary Art

Images via Gelato Messina
Words by Christina Karras

Lick Lick Blink.

Gelato Messina is partnering with Australian artist, Willoh S. Weiland for a very different kind of movie-going experience.

Weiland has created a 10-minute film, titled Lick Lick Blink, which will be screened at the Museum of Contemporary Art until June.

The work invites one guest at a time to watch the short film, featuring the unique spectacle of an all-female cast. The performance hopes to explore cinema as a social space, and wants to leave you with lingering questions about gender and representation.

While you’ll enter the cinema alone – to leave room for your thoughts – a Gelato Messina choc-top shaped like a breast will accompany the performance.

Made from milk jam, milk Chantilly cream and crumbs covered by chocolate, the creation is topped with a chocolate chip, shaped to look like a nipple. Weiland worked with Messina on the creation to ensure that a diversity of skin tones was represented – something that mainstream cinema tends to neglect.

The choc-tops themselves aim to encourage viewers to consider how they consume women’s bodies on screen – in this case via a very literal consumption.

Lick Lick Blink will be screening at the MCA in Sydney, from March 29 until June 23.

 

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When the Museum of Contemporary Art Australia (MCA) asked us to design a gelato ‘choc tit’ as part of their new exhibition, we didn’t think twice. Created as part of The National 2019: New Australian Art, the MCA commissioned artist Willoh S. Weiland in her new work, LICK LICK BLINK. The 10-minute cinema experience has been designed to enter solo, yes… that means you enter the MCA Theatre all by yourself with your ‘choc tit’ and become an active participant in the performance work. How do you get one? It’s completely free to experience Weiland’s artwork and taste our limited-run of ‘choc tits’, but they’re only accessible by booking into a session at the MCA info desk (level 1) on the performance day. Running from the 29th March – 23rd June, exclusively at the MCA.

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