Hasbro unveils ‘most condescending game ever’, Monopoly for Millennials

Do not pass Go.

For a company that makes toys, you’d think Hasbro would have a better idea about how to appeal to young people.

In a perfect example of old-person-thinks-they-can-relate-to-young-person-but-fails, the brand has released Monopoly for Millennials. And it’s no surprise it’s managed to piss off the target market.

The box depicts Rich Uncle Pennybags holding a coffee cup, wearing headphones and sporting a pair of aqua-blue RayBan look-alikes. If you think that was a bad enough start, the game comes with the new tagline “Forget real estate. You can’t afford it anyway.” Instead, players will move around the board, trying to by ‘Experience’. 

Here’s what Twitter has to say on the matter:

Hasbro has responded to the negativity, saying it actually has a lot of millennials working for the company. Yet somehow the below statement doesn’t have us convinced.

“With many of us being Millennials ourselves, we understand the seemingly endless struggles and silly generalisations that young Millennials can face (and we can’t even!). Whether you are a lifestyle vlogger, emoji lover or you make your ‘side hustle’ selling vegan candles, Monopoly for Millennials is for you!”

The game is currently available at Walmart in the US, and we wouldn’t be sad if it never makes it to Aus.


Lazy Loading