McDonald’s pulls a ‘Seinfeld’, attempts to sell muffin tops

Top of the muffin to you.

In a move that’s been lifted straight out of Seinfeld, McDonald’s is experimenting with the idea of selling muffin tops.

Not whole muffins, just the tops. The idea was first conceptualised by Elaine Benes in a 1997 episode of the TV show. “It’s the best part. It’s crunchy, it’s explosive… it’s where the muffin breaks free of the pan and sort of, does its own thing,” Elaine explained.

Now, McDonald’s has employed the idea in a bid to revitalise dwindling morning sales.

According to Bloomberg, McDonald’s Chief Financial Officer Kevin Ozan said: ‘We took our eye off the ball on breakfast. With everything else going on, we just lost a little focus on that breakfast day part.’

The fast-food chain has already experimented with the idea in the US, where it tried offering coffee cake and blueberry muffin tops. However, if Seinfeld is anything to go by, the muffin top is doomed for failure.

Nice try McDonald’s, but it looks like you’ll have to come up with your own ways to reinvigorate breakfast.