Pantone’s 2018 Color of the Year is a shade of purple

When Pantone speaks, we listen.

The colour Gods have spoken, dubbing the Ultra Violet 2018’s Colour of the Year.

Described by the Colour Institute as “a dramatically provocative and thoughtful purple shade,” Ultra Violet represents original thinking that points us to the future.

Following on from 2017’s shade of Greenery, you can bet you’ll see this colour across all manner of interiors, fashion and more. Too bad if you’re not into purple.

You can read more about the selection here.

pantone.com

Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! ??? A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet

A post shared by PANTONE (@pantone) on Dec 7, 2017 at 5:57am PST