Joy: Six

A promising release.

Local producer JOY. is only 21 years old, but she’s already punching well above her weight when it comes to collaborations.

Co-creating this EP with Khaled Rohaim (who has worked with Rihanna and Ariana Grande) has stood her in good stead.

The release is certainly rooted in commercial territory, and will fit comfortably on radio.

Thankfully, JOY.’s added just enough innovation here that should catch the eye of tastemakers too.

It’s unsurprising she’s accumulated over three million streams for the pretty, meandering track ‘Smoke Too Much’, but my money is on the darker, more soulful ‘Lose Control’.

This article was originally published in Fashion Journal 177. You can read it here.