Sigrid: Sucker Punch


Hard to swallow.

In the two years that have followed Sigrid’s breakout pop anthem, ‘Don’t Kill My Vibe’, her team has continued to make it very clear that she’s not like other pop stars.

Maybe that’s why it’s so hard to swallow that on her debut album, we’ve been given 12 tracks cut straight from the Scandi-pop manual.

There is potential here – her powerful-yet-delicate vocal is a standout, and her brightly optimistic sentiment layered over colourful production is euphoric.

But as a package, it feels too cautious for someone who raced out of the blocks with the promise to tear it all down.

Little hints of unclean production refreshingly offset the polish, with acoustic guitar and piano-led moments providing breathing space for Sigrid’s raw vocal to shine.

The euphoric dance floor-ready choruses are abundant.

But ultimately, it’s tracks like ‘Business Dinners’ – with its off-kilter production – that promise so much more.

This article was originally published in Fashion Journal 188. You can read it here.


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