Korea’s number one beauty brand is set to launch Down Under

Image via Innisfree
Words by Nicole La Ruffa

Coming soon.

If you’re looking to achieve that lit-from-within glow that a Korean beauty routine promises, you’ll be welcoming Innisfree’s Australian arrival.

The K-beauty brand is landing in Melbourne on June 8, so you can douse yourself with skin-enriching ingredients from Korea’s Jeju Island.

Head to Melbourne Central for sweet offerings across skincare, makeup, haircare, fragrances and beauty tools, all ranging from $2 to $63.

If makeup customisation is your thing, check out the brand’s My Palette, where you can mix-and-match eyeshadows, blushes, bronzers, colour-correctors and highlighters. 

As well as nurturing the skin and hair, the eco-friendly brand practices green living, and supports causes that give back to the earth and the community.

For free goodies, check out the store’s grand opening, where there’ll be giveaways and exclusive gifts on offer.


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