Tech Protect: Meet the new Australian skincare brand tackling blue light damage

“Your blue light force field.”

There’s a Tweet that’s been making the rounds: “Another day of staring at the big screen while scrolling through my little screen so as to reward myself for staring at the medium screen all week,” writer Delia Cai posted. In this digital day and age, being in front of screens is unavoidable. We’ve got our phones permanently stuck in our hands and our laptops not too far away.

Indianna Roehrich, the Director of social media agency Simply Social, knows this all too well. Having spent close to a decade building brands in the social media space, Indianna became clued in on the effects of blue light that was being emitted from her various screens. It’s why she was led to start her own skincare brand, Tomorrow-Today Beauty.

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“Blue light, also known as high-energy visible light, comes from digital devices such as screens, TVs and phones,” she tells me. “While UVA and UVB rays from the sun impact the first and second layers of skin, blue light penetrates deeper [into the] skin.”

According to Indianna, blue light can disrupt the skin function, which can lead to dry skin, inflammation, hyperpigmentation, acneic production and photoageing. Here, she shares the journey of creating Tomorrow-Today Beauty and the importance of protecting skin against blue light exposure.

Tell us the story behind Tomorrow-Today Beauty? How’d it come about?

I’ve spent the best part of 10 years, day in, day out in front of multiple screens, and I started to notice a change in my skin with hyperpigmentation and increased redness. It started with the simple question: “I wear blue light protection glasses for my eyes, but what about my face?”

After extensive research, [I felt like] my job was ageing me from blue light exposure. Three years on [from] this discovery, I’ve worked with leading chemists to solve [the] problem most of us are faced with [to] bring out a blue light repair and defence serum.

Can you tell us about the Tech Protect Serum?

Tech Protect is a daily-use, ultra-lightweight serum designed with your future face in mind, shielding the effects of blue light and repairing your skin (while you work). It’s filled with incredible ingredients such as Soliberine, red algae, panax ginseng root extract, lactic acid and so [many] more!

These ingredients are really good at blue light protection and repair, enhancing skin hydration, soothing, reducing signs of ageing, restoring the skin barrier and strengthening its microbiome. As someone who has quite sensitive skin, I find Tech Protect serum so soothing.

How do we use Tech Protect Serum?

Dispense two to three pumps and smooth over your entire face, neck and back of hands – anywhere that is exposed to a screen. Do this daily, after your typical skincare regime. Your blue light force field is now activated. And before you ask, it won’t pull underneath your makeup!

Take word from celebrity makeup artist Ashleigh Carpenter who was a part of our campaign shoot. “Tech Protect serum is lightweight under makeup [and] fragrance-free which is perfect for all skin types, in particular my sensitive skin clients,” she shares. “On the campaign shoot, I applied the Tech Protect serum and it added the perfect layer of hydration and glow to the skin.”

What else do we need to know about Tomorrow-Today Beauty?

The Tech Protect face, neck and hands serum is formulated, blended and filled right here in Melbourne, Australia. I feel it’s important to be as environmentally considerate as possible when bringing a new product into the market.

… Making products with a refillable option in mind [was] something that was at the forefront of design and functionality with my first product. The bottle has been made with 40 per cent recyclable glass and has an easy screw top lid for a refill option in the future.

To find out more about Tomorrow-Today Beauty, head here.