Henne
Brand Marketing Specialist
| company: | Henne |
| job title: | Brand Marketing Specialist |
| location: | Hawthorn |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Founded in 2019, Henne is a proudly Australian fashion brand driven by a clear vision and the continued leadership of our founding team. We’ve cultivated a workplace culture that values creativity, openness, and genuine collaboration. At Henne, our people are at the core of everything we do. As we grow, our commitment to investing in our team remains unwavering—because we know that our success is made possible by the passionate individuals who embody our brand and values every day.
THE ROLE
As a Brand Marketing Specialist at Henne, you’ll play a key role in executing our brand strategy across campaigns, content, PR, and retail activations. Partnering with the Brand Marketing Manager, you’ll be accountable for delivering cohesive brand moments across all client touchpoints — driving brand awareness, engagement, and commercial outcomes.
This is a hands-on role with a leadership element: you’ll guide and develop the Brand Marketing Coordinator while owning the day-to-day delivery of marketing activity from campaign rollout to PR outreach and event production.
WHAT THEY’RE LOOKING FOR
- 3+ years of experience in brand marketing, communications, or a similar role, ideally within fashion, lifestyle, or premium consumer brands.
- Proven experience managing campaigns end-to-end, from briefing and production through to reporting.
- Strong understanding of PR, influencer outreach, and gifting strategies.
- Excellent organisational skills with the ability to manage multiple projects, deadlines, and stakeholders simultaneously.
- Confident communicator with strong writing skills and the ability to translate brand strategy into actionable plans.
- Experience mentoring or coordinating junior team members.
- Analytical mindset with comfort interpreting campaign performance data and surfacing actionable insights.
- A genuine passion for fashion and a natural connection to the Henne brand and aesthetics
Key Responsibilities
CAMPAIGN AND CONTENT EXECUTION
- Drive the development and rollout of seasonal campaigns and collection launches, owning timelines and quality from brief through to delivery.
- Translate campaign direction into clear, actionable briefs for internal teams and external partners.
- Lead bi-monthly eCommerce and content shoot production, eDM briefing, and lookbook development for campaign launches and press outreach.
- Collaborate with the Social Media Manager on branded content creation and planning.
PR, GIFTING AND EVENTS
- Lead always-on PR and gifting outreach initiatives to drive brand visibility and press placements.
- Direct the creation of PR outreach assets including lookbooks and press appointment invitations.
- Host and lead PR appointments to foster influencer and talent partnerships.
- Lead the planning and execution of brand marketing events and activations.
REPORTING AND TEAM COORDINATION
- Own the Brand Marketing calendar as the single source of truth across all activity, driving day-to-day workflows, deliverables, and key milestones.
- Track press and influencer placements and author weekly PR highlights for the business.
- Analyse campaign and social performance, surfacing insights and translating findings into actions that drive continuous improvement.
- Lead and develop the Brand Marketing Coordinator through regular feedback, mentorship, and clear direction.
WHAT’S IN IT FOR YOU
- Full-time permanent position based at our Hawthorn Head Office.
- A paid day off on your birthday.
- 50% discount on Henne products.
- Seasonal wardrobe allowance
- Regular reward and recognition programs.
- Professional development programs to support your growth.
- Wellness incentives to support your wellbeing.
- Regular team socials and brand events.
- The opportunity to shape the visual identity of one of Australia’s fastest-growing fashion brands.
Apply via Seek only, do not use the ‘apply now’ form below.
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