Brigid McLaughlin
Ecommerce, Digital Marketing and Creative Sales Role
| company: | Brigid McLaughlin |
| job title: | Ecommerce, Digital Marketing and Creative Sales Role |
| location: | Haberfield |
| work type: | Full-time |
| level: | Entry-level |
| closing: | 10.07.2026 |
Role Description
If you are a Creative, love people, love fashion, love styling and all things digital this is an exciting entry level role to join our small passionate team.
Brigid McLaughlin is an Australian Design House that creates Luxury Artisanal Clothing in Natural Fibres, where timeless design meets sustainable, nature positive artistry. The company creates two brands;
Brigid McLaughlin – Artistic Designer Womenswear and Events Dressing.
PORCELAIN Brigid McLaughlin – Luxury Resort wear.
As a niche company we are digital first. Our Digital Communications and Digital Marketing efforts are the key drivers for sales to our three sales channels;
• E-COMMERCE
• HABERFIELD RETAIL STORE
• WHOLESALE SALES
We operate from a unique open plan retail store and design studio in Haberfield Sydney NSW.
We are looking for someone to join our team to take ownership of our Sales, Digital Communications and Digital Marketing as we enter a new growth phase. Operating as a traditional Design House we offer a premium unique artistic product with outstanding customer service. We are seeking a sales stylist who will delight our customers through creative visual communications, impeccable artistic store presentation and who can make a visit to our stores a delight for all.
Key Responsibilities
- To be the face and voice of sales for the Brigid McLaughlin Flagship Store and eCommerce Store.
- Managing the eCommerce Store.
- To work closely with Brigid McLaughlin to create and communicate artistic visuals and brand assets to elevate the brands profile in the wider marketplace.
- To act as the company webmaster in managing all things digital.
- To explore new digital tools, ie AI tools, to bring new efficiencies to the company’s workflow.
- Devise, Structure and Implement Digital Marketing Strategy and Assets.
- To work closely with Brigid McLaughlin to create and communicate artistic visuals and brand assets.
Retail Sales
- Manage the day-to-day trading of the retail store ensuring sales targets are met, using digital communications, to drive brand awareness, footfall in-store, and
sales both in-store and online. - Ensure newness in-store by co-ordinating fresh Window Displays and Visual Merchandising instore, fortnightly, in line with the communications of our fortnightly newsletters.
- Use digital tools to give those who cannot visit the store and our design studio a glimpse as to what is new or happening in-store or in development within the design studio. Entice and tell our unique story.
- Style the store and customers.
Buying and Stock Management
- Manage the company’s stock inventory.
- Work with the design team to ensure the right product is planned to achieve sales targets.
- Work with the production team to ensure the right product is bought in the right quantity to achieve sales targets and minimize unwanted stock.
- Research and Report on what product our retail and wholesale accounts are asking for and what is not performing for them.
eCommerce
- Own the day-to-day trading of the eCommerce site www.brigidmclaughlin.com ensuring sales targets are met through data driven optimisations.
- Oversee the end-to-end website experience, ensuring a premium, conversion optimized customer journey that aligns with brand strategy.
- Personalise and package eCommerce Orders for daily dispatch.
- Website troubleshooting and maintenance
- Manage Shopify Backend; upload new products, ensure stock levels and pricing are up to date.
- Ensure all product information is accurate and SEO-optimized, including descriptions, style size measurements, imagery, meta data.
- Optimise on-site merchandising by keeping the Home Page and Brand Landing Pages fresh and ever changing.
- Manage ERP and POS Integration.
- Monitor and analyse website performance to drive improvements.
- Constantly strive for new ways of improving UX.
- Manage Performance Development Plan for the three sales channels.
- Explore new international eCommerce opportunities.
Digital Marketing
- Grow our EDM list.
- Manage our EDM campaigns to be our key driver of sales and communications.
- Ability to create artistic engaging content.
- Manage our Social Channels for the two brands; Instagram, Facebook, Pinterest.
- Manage our Paid Advertising campaigns with Meta and Google.
Wholesale Sales
- Use Digital Marketing to build Brand Awareness. (not specifically for Wholesale, however, if powerful if will gain attention with the right buyers)
- Use digital tools to be in a constant dialogue/communication with our stockists and to entice new stockists. Ie Instagram Broadcast channel.
- Digitally share sneak peaks of upcoming collections to build interest.
- Seasonally invite and show the indent collections to our stockists at our Haberfield Retail Store and Design Studio.
- Seasonally send our digital sales assets to those buyers who cannot visit in person. Then follow up to secure orders.
- Input orders, send Sales Orders for Confirmation and Invoices prior to delivery; manage all communications and orders with our stockists.
- Nurture existing relationships and build new wholesale accounts.
Key Skills
- Digital Marketing Experience is ideal
- Paid advertising experience with Google, Meta, Pinterest is ideal
- SEO Experience is ideal
- Social Media Expertise in Management and Utilisation
- Adobe Creative Suite: Photoshop, Indesign, Premiere Pro
- Analytics Reporting
- Shopify and Klaviyo Experience is ideal
- Excel for Stock Management Reporting
This is an exciting opportunity to join a design house who prides itself on working differently and creatively as we strive to work as Sustainably, Ethically and Inclusively as possible. Whether instore or online we strive to deliver the same level of exceptional customer service for which we are currently known. We are looking for new and creative ways of doing this virtually.
We are looking for someone who enjoys working within a small passionate team of creatives and who is:
- Passionate about our brands and understands the aesthetic and essence of the two brands.
- Has excellent verbal and written communication skills.
- Enjoys creative visual communication
- Can provide outstanding service to our valued customers.
- Can build and grow our highly valued customer base both instore and online.
- Has excellent management skills.
- Has excellent visual merchandising skills.
- Is highly diligent and detailed in all they do.
- Shares the company’s core values of the support of Artisanal, Sustainable, Ethical production and Size and Age Inclusivity.
This is an exciting opportunity, well-suited to a Digital Marketing, Visual Communications or Fashion graduate who is eager to gain experience in Sales, Visual Communications and Digital Marketing. However, any level of experience is welcome to apply.
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