Lovaan
Marketing and PR Assistant
| company: | Lovaan |
| job title: | Marketing and PR Assistant |
| location: | Prahran |
| work type: | Part-time |
| level: | Junior |
| closing: | 26.07.2025 |
Role Description
This is a unique opportunity to help bring Lovaan’s voice to life during an exciting phase of international growth. As Marketing and PR Assistant, you’ll play a key role in bringing campaigns to life and supporting communications that shape how Lovaan is seen and felt across our digital, social, and brand touchpoints.
Reporting into the Marketing Manager, you’ll assist in the execution of seasonal storytelling, content development, partnerships, and brand-building initiatives across both our DTC and wholesale channels. This is a hands-on role suited to someone with a discerning eye, and a meticulous approach to detail.
You’ll be part of a nimble, creative team and contribute to the momentum behind Lovaan’s next phase, bringing curiosity, confidence and a passion for storytelling and meaningful connection.
Part-time contract (4 days per week) with potential for Full-time employment.
Key Responsibilities
- Contribute ideas to monthly marketing planning, informed by brand-marketing strategy and seasonal priorities.
- Assist with EDM creation and scheduling — from product selects and copywriting to execution in Klaviyo.
- Support the development of brand communications, including Lovaan Letters, campaign copy, and web content updates.
- Coordinate content production across freelance creators, stylists, and photographers, managing budgets, timelines, and asset delivery.
- Manage influencer gifting and outreach — including product allocation, correspondence, and follow-ups via Shopify.
- Maintain and update internal PR and influencer databases, supporting proactive outreach and relationship management.
- Liaise with external PR partners to ensure timely communication, brand alignment, and delivery of seasonal campaigns.
- Assist in the planning and execution of brand activations, press events, and seasonal moments bringing fresh, relevant ideas to every touchpoint.
KEY QUALIFICATIONS
- 3+ years’ experience in marketing, PR, or communications, ideally in fashion or retail.
- Strong understanding of social media, content creation, and PR strategies.
- Excellent written and verbal communication skills.
- Experience with handling Influencer relationships, gifting and loans management.
- Ability to manage multiple projects in a fast-paced environment.
- Self-starter with a collaborative approach.
- Familiarity with Canva, Adobe Suite, Klayvio (or similar tools) preferred.
- Shopify experience is a bonus.
Click ‘apply now’ to submit your cover letter and CV to the employer and we’ll send you weekly updates on fashion jobs in Melbourne from FJ Careers.
