Adrift
Marketing Manager
| company: | Adrift |
| job title: | Marketing Manager |
| location: | Woolloongabba |
| work type: | Full-time |
| level: | Mid-level |
| closing: | 31.10.2020 |
Role Description
We are seeking a full-time Marketing Executive who will work closely with the Head of Ecommerce + CEO to develop ongoing marketing strategies to help the brand achieve its quantitative and qualitative goals. Think hitting revenue targets through promotional strategy while also being involved in end to end branding and creative.
This is an exciting opportunity for a marketing gun to make the next step in their career with growth opportunities and internal structure provided.
Key Responsibilities
- Campaign and promotion strategy management and execution working closely with the eCommerce team to ensure consistency in messaging
- Ownership of the development & maintenance of the marketing calendar
- Writing promo and campaign briefs, working closely with the Creative team on strategy
- Ownership of digital marketing content briefing and uploads
- Social media marketing
- Affiliate marketing
- Brand management – purpose, tone of voice, visual identity, brand protection (in conjunction with HOD of Ecommerce, CEO & graphic designers)
- Lead generation and competitions
- Staying on top of key trends in marketing, best practices and new technologies, and owning the communication of this in the business
- Ensure the effective day to day running of the DTC business with regular reporting on key metrics to the C-suite and board where required, with a precise inventory awareness of available inventory on adrift.com.au
- Assisting the HOD with digital strategy and involvement in ensuring our paid channels are optimized in partnership with our agency
- SEO – Technical and on-page
- CRO including use of A/B and multivariate testing tools
- Experience working within a small team environment collaborating with a variety of internal and external stakeholders
- High level of professionalism and polish in terms of both your communication style and your own personal presentation
- Proven ability to take ownership, demonstrate initiative and problem solving
EXPERIENCE
- No management experience necessary
- 3+ years experience in a Marketing role a must
- Fashion experience is desired
- Love the creative side of digital marketing
- Proven ability to drive large growth for an online business, and advanced experience in driving social media and search strategies
- Advanced Excel incl pivot tables, vlookups, macros for reporting and data management is essential
- Strong analytical, numeracy and reporting skills with commercial mindset
- Ability to analyse markets, competitors and opportunities
- Follows trends, design and generally social media savvy
- Ability to work autonomously and to deadlines
- Experience in a fast-paced environment working with entrepreneurial minds
- Trends, Designs, Brands and Social Media savvy
- Creative, problem-solving mentality
THE PERKS
- A tight-knit, fun, friendly and supportive team environment
- Casual work environment (no suit required)
- A generous staff allowance and discount
- A fun culture driven by our regular social club
- Applications must include a resume and a cover letter (not more than 2 pages).
About Us
Adrift is a fast-growing Queensland-based fashion label. We partner with selected stockists around Australia including David Jones and have as our flagship a rapidly-expanding ecommerce fashion store www.adrift.com.au. Our online store started in 2013 and has now grown to service over 60,000 customers. The unique niche of Adrift is we unreservedly specialise in supplying beautifully crafted affordable garments in sizes ranging from XS through to 4XL. We do not discriminate by age or size but believe good quality garments at fair prices should be accessible to all women seeking to be empowered by what and how they wish to wear their clothes.
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