Rachel Gilbert
Marketing Manager
| company: | Rachel Gilbert |
| job title: | Marketing Manager |
| location: | Alexandria |
| work type: | Full-time |
| level: | Mid-level |
Role Description
To support the continued growth of the business both locally and internationally, RACHEL GILBERT is looking for a remarkable individual to build, lead and manage the Marketing, PR and Social Media function. The role will encompass responsibility for strategic planning as well as day-to-day execution and as such, candidates must have an impressive strategic PR and Influencer marketing background within luxury, along with strong press contacts within the fashion and lifestyle industries.
Key Responsibilities
- Building strategic PR & Marketing plans to drive increased revenue
- Planning and delivering social media activities – increasing engagement and driving commercial outcomes
- Utilising your written communications skills to write press releases, social copy, etc.
- Creating engaging content across a mix of digital channels
- Delivering regular reports on PR, marketing and social activities
- Building and nurturing relationships with key fashion press & stylists
- Securing PR coverage across target media titles
- Developing communication strategies for seasonal launches and key brand activations
- Develop and nurture relationships with celebrities & influencers
- Assisting in planning and execution of all PR/influencer events
KEY SKILLS
- Strong track record in achieving commercial outcomes through marketing activities
- Digital native with experience working with digital marketing agencies
- A thorough knowledge and interest in fashion, art, culture and social media
- Excellent organisational and administrative skills with the ability to multitask
- Existing press and media contacts – predominantly in fashion & lifestyle
- Existing network of creators and influencers relevant to fashion, luxury and lifestyle.
- Proactive attitude to generating press coverage
- Exceptional understanding of digital and social channels incl. but no limited to Instagram, Facebook, Pinterest, Weibo, WeChat
- Advanced experience in Microsoft Office Suite
- Experience in Adobe Suite preferred
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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