Britney Spears is the new face of Kenzo because she’s forever iconic

Image via Kenzo
Words by Tara Smith

It’s Britney bitch.

We’d like to call this a comeback, but if you ask us, Britney Spears never left.

The undisputed queen of the ’00s is the new face of Kenzo’s La Collection Memento No 2 campaign, because clearly she’s unstoppable.

Kenzo made the announcement via Instagram yesterday, in a campaign shot by fashion photographer Peter Lindbergh.

Fittingly, the theme of the collection is ‘icons’, influenced by the 1986 Paris runway debut of Kenzo Jeans. In a throwback to her early days, Britney sports denim on denim in the campaign, as well as a variety of new Kenzo prints and designs.

The collection is available to view online here.


Lazy Loading