Nixi Killick opens Australia’s first augmented reality retail store in Melbourne
Words by Jasmine Wallis
Kaleidoscopic.
Fashion and technology have once again collided, and this time it’s at Australian designer Nixi Killick’s pop-up store in Melbourne.
Big brands such as ASOS and YouTube have used augmented reality to help users try out clothes and makeup in the past, but this is the first time a physical Australian fashion store is taking a crack at the experience.
Opening its doors on October 11, the Melbourne store requires customers to whip out their phones for a virtual fitting experience.
It’s all a part of Killick’s new range, Cryptic Frequency, a kaleidoscopic collection that was inspired by her childhood growing up in the circus.
To get involved with the AR experience, download the EYEJACK app, and scan the store with your phone to find a hidden trigger image. Once the app has found it, it will come to life on your device, creating a moving image that adds another layer of creativity and life to the clothes.
With her background in performance and theatrics, Killick’s designs have caught the attention of high profilers such as Lady Gaga, Kimbra, and SIA, all of whom are her clients.
The pop-up will be located at 120 Gertrude Street, Fitzroy every Monday to Sunday from 12 pm – 7 pm from October 11 through to November 5.
Head to Nixi’s website here to view the collection.
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