18-year-old Jordan Fresher has just released his *fourth* streetwear collection
And it’s actually unreal.
When I think back to being 18, my biggest accomplishment was getting my licence on my first attempt. Jordan Fresher, however, is a little more impressive than me.
The 18-year-old has just released his fourth collection as founder and director of his own brand, Don’t Sweat.
As if I didn’t already feel unaccomplished.
After three extremely successful releases under his streetwear label from the age of 16, Jordan has turned his attention to his biggest and best to date.
Released just now, the fourth collection progresses beyond the previous three, both technically and conceptually. While a neutral colour palette is favoured, the attention to detail surpasses the run-of-the-mill basics that are in the market today.
Don’t Sweat has a very Yeezy vibe, with ripped hems and tees assigned to oversized silhouettes. Unlike Yeezy, however, his designs are exclusively limited to between two and five pieces.
If the last three collections are anything to go by, this one will be snapped up super quick.
Four streetwear collection drops at 18, very impressive Jordan. But tell me, did you get your licence on your first try?
DON’T SWEAT // UNTITLED COLLECTION © from Don’t Sweat on Vimeo.
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