The Shit Collection by Hungry Castle

Barcelona based creative studio, Hungry Castle have released with their latest fashion line, titled The Shit Collection. The art collective, known for their public artworks,  fashion launches and other cool shit have based their latest collection on, well, the smiley poo emoticon.

If you are familiar with Hungry Castle’s work, this line seems only fitting as the natural progression of their past forays into fashion, which have been consistently fun, a little insane and by and large stylish to a tee.

It seems that the smiley poo emoticon, which rarely finds a functional purpose in actual chat messages has finally found its calling. The colourful and at the very least innovative collection features neon coloured smiley poos streamed across different cuts of tees, hoodies and sweatshirts. Coming in black, electrics yellow and lambent pink, the Shit Collection experiments with digital prints, stretchy fits and captivating inner linings all while incorporating the artistic vision of the label and showcasing their idiosyncratic twist on streetwear.

It’s no easy feat delivering a remarkably wearable collection inspired from the poop emoji and it’s encompassing pop culture, but Hungry Castle have achieved it with flying colours.

Have a further look at Cool Shit.