Mario Testino shot 30 unretouched women for Dove’s new campaign


Dove has tapped photographer Mario Testino for its new campaign.

#RealBeauty Pledge celebrates 60 years of Dove and the brand’s commitment to celebrating natural beauty.

The campaign showcases 30 portraits of women and girls from 15 countries, aged between 11 and 71. Alongside the campaign, Dove is reaffirming its commitment to real beauty with its Real Beauty Pledge. The Pledge consists of three promises Dove will uphold over the next 60 years of the brand:

  • Dove will never feature models, only ‘real women’
  • Dove will never present images which have been digitally distorted
  • Dove will help educate 20 million young people on self-esteem by 2020.

“A photographer has a choice – they can take a picture and make it about themselves by using avant-garde techniques, sometimes capturing the weakness in women,” says Testino.

“Or they can choose to give their picture over to the woman in front of the lens by making her look herself and feel her most powerful.”

You can view the portraits and learn about each woman here.


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