PUMA and Maybelline are dropping a sweat-resistant makeup line

Images via Maybelline

Maybe it’s Maybelline Puma.

PUMA is well on its way to taking over all aspects of your life. After numerous fashion collabs over the past few years, the brand is venturing into the world of beauty. And it’s partnered with Maybelline New York to do so.

First announced via Instagram, the new Maybelline x PUMA collection features 12 “high performance street style-inspired” makeup products, promising to resist water, sweat and fading.

The full release includes five Super Stay Matte Ink shades, four matte and metallic eye duo sticks, a colour + gloss face duo stick, a new shade of Master Chrome metallic highlighter and a smudge proof mascara.

It’ll be made available in Australia on February 1 and in the meantime, check it out below.



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The NEW #pumaxmaybelline eye duo sticks include one matte + one metallic shade for shadow looks that slay all day! This longwear formula will last through a long day at work plus a killer sweat sesh afterwards. From top left to bottom right: ‘goals – courage’, ‘discipline – pulse’, ‘warrior – flow’ and ‘heat – flash’. Shop these shadow sticks online at select German + Polish retailers and @superdrug in the UK. Check out the dates below to find out when it’s coming to your country! #makeupgamestrong 🇿🇦 Jan 18; 🇮🇹 Jan 19; 🇦🇺+🇲🇦+ 🇸🇪+ 🇫🇮 Feb 1; 🇹🇷+🇵🇹 Feb 4; 🇫🇷+🇬🇷 Feb 6; 🇺🇸+🇨🇿 Feb 8; 🇨🇦+🇷🇺 Mar 1; 🇦🇹 Mar 4; 🇵🇰 Mar 10; 🇺🇦 Apr 1; 🇱🇧+ 🇯🇴 Apr 5

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