Ivanka Trump closes her namesake label

Images via Ivanka Trump
Words by Tara Smith

See you later.

Ivanka Trump, daughter of walking cheezel the President of the United States, is closing her $100 million namesake brand.

The move comes after Ivanka has faced criticism over ‘hawking’ the brand through her role at the White House, where she works as an advisor to her father.

According to the Wall Street Journal, Ivanka also claims she had grown frustrated with restrictions she had placed on the company, to avoid possible conflicts of interest while serving in the White House. Even though she stepped away from the business before Trump took presidency, closing the brand will allow her to solely focus on her duties at the White House.

Ivanka said in a statement, “When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”

The brand faced significant boycotting during Trump’s rise to the White House, often becoming collateral damage for many of the President’s divisive policies and actions.

Retailers including Nordstrom, Hudson’s Bay and more have recently dropped the brand from stores, due to poor sales performance.


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