Jaden Smith is releasing a sustainable denim collection with G-Star

Image via G-Star Raw
Words by Maeve Kerr-Crowley

The planet thanks you.

Following in the footsteps of Pharrell Williams, Jaden Smith has announced he’ll be releasing a sustainable denim collection with G-Star.

It’s the next step in a line of environmentally-conscious moves for G-Star, having previously released its Raw for the Planet collection, and the ‘most sustainable jean ever’ earlier this year.

Smith was inspired to tackle a sustainable line by G-Star’s work with Williams. He’s also got a love of the environment, having founded JUST Water with his dad, Will Smith, to provide an eco-friendly alternative to bottled water.

While details are few and far between at the moment, keep an eye out for the upcoming release in spring 2018.


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