Levi’s is launching some of its iconic designs in an innovative recycled denim


They’re timeless and
future proof

In very exciting denim-related news, Levi’s has announced its most sustainable jean to date. And it’s the first denim product to use the breakthrough material Circulose – a fabric from Swedish startup Re:newcell that’s engineered from recycled, worn-out jeans.  

The sustainable denim is available in the Levi’s 502 Taper for men, a below-waist style with a regular fit and a slightly tapered leg. And for women, it comes in the High Loose jean, a ’90s-inspired high-rise style, with a wide-leg fit. 

The jeans have been designed for maximum recyclability. They feature 20 per cent recycled denim, 20 per cent sustainably-sourced viscose and 60 per cent organic cotton. And, by using high-quality fibre and careful design techniques, Levi’s ensured the jeans themselves are fully recyclable. Meaning, old pairs can become new pairs, again and again. 

The innovative jeans are the latest addition to Levi’s Wellthread line, which was established to explore new sustainability solutions through small collections. 

Re:newcell’s Circulose fabric involves reclaiming discarded cotton textiles, like worn-out jeans, and repurposing them in a process similar to recycling paper. The new jeans represent more than five years of research in circular denim design and pose a viable solution to cotton’s heavy carbon footprint.

Levi’s new sustainable jeans are available here for $219.95. You can also head here to find out more about the new Circulose fabric.


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