Riders by Lee launches a campaign celebrating ‘denim for every body’

Words by Maeve Kerr-Crowley

Denim for the whole family.

Riders by Lee has dropped a new campaign that’s all about diversity.

Shot by Aussie photographer Tess Leopold, Denim for Every Body shows the label’s summer denim offerings on a slightly unconventional cast of models.

As well as familiar faces Olive Cooke and Bree Warren, the shots feature Byron Bay parents and their kids.

The idea is to show that everybody, of any shape or age, can look and feel good in the right pair of jeans.

Rider’s summer range is available online now.


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