If you like Sandy Liang, you’ll love these local labels
IMAGE VIA @par___moi/INSTAGRAM
words by daisy henry
Ruffles, bows and more.
New York Fashion Week has totally taken over our social feeds, and for good reason. Though it’s officially wrapped, we’re still processing the wellspring of styling inspiration and boundary-pushing design. Several runways stopped us in our tracks (the return of skinny capris at Seven For All Mankind, the textures at Tory Burch), but one that really left a mark was Sandy Liang’s Spring 2027 Ready-to-Wear showcase.
Based in New York City, the eponymous label was first founded in 2014. In the years since, it’s become instantly identifiable for its coquettish, girlhood aesthetic, often citing Sofia Coppola’s Marie Antoinette and Chinese grandmothers’ outfits in Chinatown as points of inspiration.
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An amalgamation of girlhood and gorpcore, Sandy Liang has become synonymous with soft colour palettes (think greys, pinks and greens), dozens of bows and relaxed tailoring. If, like us, you can’t get enough, then you’ll be pleased to know that closer to home, there are a number of labels with a similar love for nostalgia and decadence.
Twenty Seven Names
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Twenty Seven Names founders, Rachel Easting and Anjali Burnett, first met in primary school, so it’s not surprising that girlhood is an ever-present theme for the brand. Made entirely in New Zealand, you can expect matching sets, oversized bows and pops of colour. In a way, you can think of it as a slightly older, cool sister – playful, but a little more polished.
Par Moi
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Par Moi is an independent label, designed and made in Melbourne by founder Ayesha Omundsen. Plaid, ruffles, ruching and lace hemlines appear throughout Par Moi’s collections, alongside a muted colour palette of greys, pale blues and charcoal (with the occasional pop of pink). Though its designs feel understated, if you look closely, they’re full of hidden details.
Anita Ov
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Having launched in 2025, self-titled label Anita Ov‘s pieces feel simultaneously down-to-earth and romantic. From its semi-sheer bouquet-style tank top to blush pink merino V-neck sweater, it has a similar off-duty, ballet-inspired feel to Sandy Liang.
Kateri the Label
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Founded by designer Ruby Farley-Steere, Melbourne-made label Kateri’s pieces balance structure with ease. Though it leans a little more sculptural, Kateri’s use of bows, curved sleeves and square necks has a similar almost doll-like feeling to Sandy Liang. It’s hard to play favourites, but its Moon and Alexis dresses are among our most-loved styles.
Niamh Galea
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Based in Sydney, Niamh Galea’s eponymous label is whimsical in every sense – think frilly babydoll dresses, puffy bloomers, colourful pantyhose and sheer cover-ups. Its pieces are imbued with a girlishness that feels utterly removed from a male gaze, instead focusing on the ways that clothing can be a source of fun and self-expression.
Oosterom
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Oosterom’s latest collection, Cloud Watching, is inspired by designer Nicole Hadfield’s children and the unique sense of fearlessness that comes with creating, rather than focusing on the result. It builds on the label’s love for uncomplicated silhouettes, with playful elements peppered in – think silk ruffles, lace, sheer pieces and silk organza.
Permanent Vacation
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Permanent Vacation sits at a different end of the Sandy Liang spectrum, embracing a utilitarian, artfully minimal design style. Known for soft tailoring and earthy colour palettes, designer Claire Louise Smith often gravitates towards earthy colour palettes and gauzy, silky fabrics.
Find more highlights from NYFW here.
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