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Disney launches lifestyle brand inspired by Alice in Wonderland

WORDS BY EVE OSWALD

Add some magic to your everyday.

The Walt Disney company has just introduced a lifestyle brand, and it’s everything you’d expect from the creators of the happiest place on earth.

Titled Alice Pleasance, the label spans leather travel wallets, quirky cards, passport covers and more – all inspired by Alice in Wonderland’s playful personality. While influenced by one of our fave childhood movies, the line itself is anything but juvenile. Think a sophisticated colour palette of blue, salmon pink, white and navy with accents of gold. 

It’s designed right here in Australia and available now online or via Papier D’Amour, David Jones and speciality retailers.

alicepleasance.com.au

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