Pepsi is making special chips for women, so females can finally snack in public
Image via Doritos
Riiiiiight.
With all the talk about women’s rights in the media, you’d think most brands would be doing their best to present themselves as feminist and non-gendered. Apparently not.
PepsiCo – owner of Doritos, Pepsi Max, Smith’s Chips, Red Rock Deli and Twisties – is developing women-friendly chips, which will finally allow women to enjoy chips in public.
Riiiiiiight.
According to PepsiCo CEO Indra Nooyi, there are two fundamental elements of chips which women dislike: having flavour residue on fingers and the crunch.
“As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavour, and the broken chips in the bottom,” Nooyi told Freakonomics in an interview.
“Women I think would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavour into their mouth.”
I for one, have always felt Doritos didn’t fit my feminine needs.
Currently, the brand is developing a chip with a “low-crunch, full taste profile,” that will leave less flavour residue on your fingers. Better yet, these female-friendly snacks will solve yet another problem. They’ll be small enough to put in a purse “because women love to carry a snack in their purse,” Nooyi said.
That isn’t gendered stereotyping at all.
According to Nooyi, PepsiCo is getting ready to launch these female snacks “soon.”
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