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Mecca is dropping a new vitamin C serum and my skin is thirsty for it

WORDS BY SARAH NOONAN

Glowing skin in every drop.

Mecca is a stalwart of the beauty industry in Australia. The beloved Australian franchise combines the industry’s best in beauty expertise with thousands of Australian and international products that cover all areas of skincare, haircare, makeup and fragrance.

And lately, the pioneer of beauty retail has been making its own moves as an independent skincare brand. The past few years have seen Mecca harness the expertise of its beauty-obsessed and motivated staff to create its own Mecca Cosmetica Mecca-Morphosis range of skincare products.


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Developed and tested in Australia with native botanical actives, the range combines the best of organic ingredients with all the important science-y processes to create a range that makes skincare effective and simple.

The Mecca-Morphosis range is a direct result of customer and staff feedback and the range takes a proactive approach to address the common areas of concern among Australian consumers.

This month, Mecca’s boutique concept store Mecca Cosmetica is launching its very own Skin Brightening Vitamin C Serum as part of its signature line label. Designed and created to address the environmental factors that cause signs of premature aging, the serum is the latest transformative daily treatment set to hit the shelves in the coming weeks.

The new vitamin C product contains all the good stuff you’d expect from a brightening serum. Packed with antioxidants to protect against skin damage, the serum also contains ferulic acid to target fine lines and wrinkles, vitamin E for nourishment, liquorice root extract for pigmentation reduction, and aloe extract to soothe the skin.

This very luxe, high potency serum will sink right into the skin, providing a beautiful youthful glow. While vanity results are a plus, the serum also provides the necessary skin protection benefits to reduce the effects of the sun and other environmental factors. The result? Healthy, hydrated skin that will look youthful for longer.

The Skin Brightening Vitamin C Serum joins Mecca Cosmetica’s uncomplicated skincare line-up that makes transformative beauty routines as simple as can be. The product will slip easily into any skincare routine and is designed to work together with other Mecca-Morphosis products to optimise your skin results quicker than a snap lockdown.

The Skin Brightening Vitamin C Serum is set to hit all Mecca stores on February 23, retailing for $55 AUD and $61 NZD. For those who can’t reach a local Mecca, the product will also be available online from 9am on February 23.

mecca.com.au

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