Nancybird
eCommerce and Digital Content Coordinator
| company: | Nancybird |
| job title: | eCommerce and Digital Content Coordinator |
| location: | Northcote |
| work type: | Full-time |
| level: | Mid-level |
| closing: | 24.11.2026 |
Role Description
This is a hands-on role bringing together ecommerce, social media & image preparation. You’ll manage product setup and website updates in Shopify, prepare product imagery, and coordinate social content around our monthly collection launches, ensuring each new range is presented accurately and consistently online.
Working collaboratively with our marketing and creative team, you’ll contribute ideas, capture behind-the-scenes content at seasonal shoots and help bring our products and brand stories to life. This role suits someone organised, digitally confident and ready to take ownership, with a strong eye for detail and an interest in fashion and design.
Key Responsibilities
Shopify & Website Management
- Building out new products in Shopify, variants, sizing, collections, tags, metadata, SEO and copy
- Managing the product upload pipeline across each monthly launch (approx. 15–25 SKUs)
- Keeping the back end of the site accurate, organised and up to date
- Working to launch deadlines as part of seasonal schedule
- Refreshing the website at least weekly to align with ads and EDMs with collection highlights, features etc
Content Creation & Image Editing
- Preparing product imagery for the website, including colour correction and light retouching in Lightroom and Photoshop. (Previous experience is preferred, with in-house training and guidance provided)
- Cropping, resizing and exporting images for online use
- Adapting existing campaign imagery for the website and social channels
- Supporting the team at seasonal shoots, including capturing behind-the-scenes photos and video
- Working alongside the marketing and creative team to develop social content, with opportunities to take on more content creation as your confidence and familiarity with the brand grow
Social Media Management
- Planning and scheduling content in line with our collection and marketing calendar
- Writing captions that reflect the Nancybird voice
- Creating and managing Instagram Stories, including product features, collection launches, behind-the-scenes content and brand storytelling
- Developing engaging social content using campaign imagery, video and other creative assets
- Coordinating social media content for new collection launches, collaborations and promotional campaigns
- Looking after day-to-day engagement with our community, including comments and messages
- Monitoring performance and sharing ideas to improve content, engagement and reach
- Identifying opportunities for fresh content and new ways to tell the Nancybird story
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