Burberry announces it will stop using fur and burning unsold stock
Image via Burberry
Words by Tara Smith
A welcome move.
Following intense backlash, Burberry has announced it will stop using fur in its collections, as well as burning unsold stock.
The fashion house recently came under fire when it was reported it had burned over US $37.8 million in unwanted stock over the past year.
According to a press release, Burberry will cease this practice effective immediately, as well as phasing out existing fur products. There will be no fur in Riccardo Tisci’s first collection for Burberry, which debuts at London Fashion Week later this month. Previously, the brand has used rabbit, fox, mink and racoon fur.
Burberry also promises to expand on its efforts to reuse, repair, donate or recycle unsaleable products.
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products,” said CEO of Burberry, Marco Gobbetti.
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