Pretty Much (a Shop) launches online

Karina Utomo, suburban vibes and lots of mandarins.

Introducing online store, Pretty Much (a Shop). It’s a space for girls who are doing things differently, making it happen and most importantly, love to shop.

With a mixture of boxy and fitted styles, washed tones and statement pieces, Pretty Much is bringing some seriously cool designs to their debut offering. The store curates a selection of independent designers from Southeast Asia. They’re all about quality clothing that doesn’t break the bank, not to mention their use of ethical fair trade practices. 

Pretty Much has it all, from halters, culottes and shirtdresses, to multiple skirt styles and knitwear. Details include symmetrical geometric designs, pleating, detatchable skirts, frayed hems and oversized cowl necks. Colours range from misty blue, white and black. 

They’ve also got a pretty great lookbook. Photographed by Freya Esders, it features High Tension’s Karina Utomo, marvellous sun, suburban vibes, silly jokes, coversation and mandarins. They sure has that ‘effortless cool’ thing going on.


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