Spotlight on: Seagulls of St Kilda

St Kilda styling.

If you’ve ever strolled along Acland Street in St Kilda, you’ve likely been captivated by the vibe. Down the strip there’s an alluring mix of café culture, the beach, bars and the distinct flavour of St Kilda’s fashion vibe – beachy bohemian with a dash of rock beauty. 

As the longest running women’s fashion boutique on the street, Seagulls of St Kilda gives you an independent offering that nails that look the St Kilda locals love. It houses a curated collection by owner Chivy Chan, that is influenced by blogger trends and high-fashion style which is both high quality and affordable. It’s also all available to shop online

More than just a store, Seagulls of St Kilda offers trend-spotting advice tips on new fashion influences through their Instagram @seagullsofstkilda. You can also check out what happens ‘backstage’ at a fashion boutique (read: the gossip, the buying, the style and the parties) with their newly created Snapchat account ‘seagullsstkilda’.

What’s more, we’ve hustled an exclusive offer for Fashion Journal followers. Simply plug in the discount code FJ15 at the checkout for 15% off storewide. That’s a win.


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