The Iconic, Australia’s leading online retailer, now has a virtual outlet store

Words by Holly Harman

A bargain hunter’s dream.

The Iconic has launched its own online outlet store, and it couldn’t have come at a better time, considering our budgets are tighter than usual.

The site has a variety of women’s, men’s and kid’s clothing as well as sportswear from a range of brands like Nike, Camilla and Marc, Arnsdorf, Nobody Denim, Sir the Label and many more. The discounts start at 50 per cent off with the opportunity for further discounts as you shop. 

If you’ve ever shopped The Iconic before, you’ll know about its fast delivery, prompt customer service and easy (and free) returns, all of which are available on the new outlet site. Better yet, The Iconic Outlet is a completely separate entity from The Iconic, meaning no more hours spent sifting through the sale or ‘price from low to high’ filters – it’s all in one easy spot.

Shopping sustainably is still very much possible with the option to select the ‘considered’ range which includes brands with a more sustainably conscious offering. The criteria range from animal-friendly products, eco and fair production, community engagement and sustainable materials, which makes for a truly guilt-free bargain-hunting experience. 

To celebrate the launch, Australians and New Zealanders can buy three items and save a further 25 per cent off selected styles until 11.59pm tonight. Start browsing here.


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