Hailey Bieber is the first face of the Levi’s 501 jean

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Words by Sarah Pradolin

Celebrating an icon.

The 501 jean turns 146 this year, and it’s no surprise big things are happening to celebrate. In the lead up to the anniversary, Levi’s has tapped Hailey Bieber to be the first-ever face of the classic cut.

Marking Hailey’s debut for the brand is a new collection, which includes the 501 Original Fit jean with ‘Hailey’ printed down the side of the leg and trucker jacket to match. In addition, you’ll find a pair of customised 501 shorts, white and pink tees, floral shirt and hoodie in white.

“I think it’s probably the most iconic piece of clothing there is,” Bieber said in a statement. “I remember how amazing the fit was on my first pair. They’ve been my favourite ever since.”

The collection is available in select stores and online.


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