drag
Fashion News
31.05.2018

Helmut Lang’s latest campaign features real taxi drivers

Images via Helmut Lang
Words by Tara Smith

Iconic.

Following the launch of an IRL dating service, Helmut Lang has released its Autumn Winter 18/19 campaign, featuring real-life taxi drivers.

The release comes after a successful NYC taxi-themed capsule from last year, this time around incorporating Hong Kong, London, Paris and Tokyo.

Tees, sweatshirts and hoodies are reimagined in the colour of each city’s cabs, varying from red, green, yellow and black. Drivers from around the world model the collection, paying homage to the original Helmut Lang ads that sat atop NYC cabs in 1997.

It’s all available for preorder online now.

helmutlang.com

image

Nike combines pool slides and bum bags for its latest release

Liked this? You’ll love these...

How I feel about my body a year on from my ovarian cancer diagnosis

How I feel about my body a year on from my ovarian cancer diagnosis
Hey, I Like Your Style! Inside the wardrobe of art director, marketing consultant and model, Mon Barton

Hey, I Like Your Style! Inside the wardrobe of art director, marketing consultant and model, Mon Barton
Milk Makeup’s co-founder on finally launching the experimental makeup brand in Australia

Milk Makeup’s co-founder on finally launching the experimental makeup brand in Australia
Camilla and Marc’s new campaign supports Ovarian Cancer research

Camilla and Marc’s new campaign supports Ovarian Cancer research
Maje wants you to take a selfies with your dog

Maje wants you to take a selfies with your dog
Russell Athletic’s campaign shoot at Abbotsford Convent is very streetwear but also very Ivy League

Russell Athletic’s campaign shoot at Abbotsford Convent is very streetwear but also very Ivy League
Lazy Loading