Helmut Lang’s latest campaign features real taxi drivers

Images via Helmut Lang
Words by Tara Smith


Following the launch of an IRL dating service, Helmut Lang has released its Autumn Winter 18/19 campaign, featuring real-life taxi drivers.

The release comes after a successful NYC taxi-themed capsule from last year, this time around incorporating Hong Kong, London, Paris and Tokyo.

Tees, sweatshirts and hoodies are reimagined in the colour of each city’s cabs, varying from red, green, yellow and black. Drivers from around the world model the collection, paying homage to the original Helmut Lang ads that sat atop NYC cabs in 1997.

It’s all available for preorder online now.


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