Models wore cucumber slices instead of face makeup on Collina Strada’s farmer’s market runway at NYFW

Images via Collina Strada
Words by Sasha Gattermayr

I died.

Aligning two industries with the biggest environmental impact, food and fashion, Collina Strada’s NYFW runway at the Stuyvesant Square farmer’s market was high intensity.

With cucumber slices pasted to their faces, carrying bunches of kale, and crunching into carrots, models cruised down the runway in upcycled ensembles as though they were browsing produce at their local urban market.

One model had thinly shaved slices of radish butterflied to her eyebrows, while another sprinted down the catwalk covered in environmental slogans like, “Waste not want not” and “R u ok?”. Another carried a newborn baby. Another carried a dog.

My bona-fide Instagram crush, Kimberly Drewe, walked alongside models of all ages, sizes, and gender identities, and ex-high fashion model Ali Michael, whose nostril rims were traced with multi-coloured pencil.


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sorry mom ? @collinastrada @voguerunway ✨?

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Though the makeup was bold, the clothes were bolder.

The collection featured crushed velvet, diamante-encrusted mini bikini tops, tie-dye dipped maxi dresses, and glasses framed with strings of rhinestones. It’s impossible to discern any dominant characteristics or overarching sartorial concerns the designer hoped to amplify. I’m not sure it matters though, the statement was abundantly clear.

See the full runway here.


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