Tavi Gevinson annotated her 2009 Style Rookie blog posts for The Cut

Images via Instagram
Words by Sasha Gattermayr


The original style rookie is back.

In a guest post for The Cut and to celebrate the beginning of New York Fashion Week, everyone’s favourite tween blogger has revisited the posts that catapulted her into the public eye. In light of Rookie’s sudden shut-down last year where Tavi herself penned a letter of regret and explanation to her readership, and with the benefit of hindsight, she feels like the perfect person to reflect on the changes the industry has undergone since 2009.

It’s been almost half her life after all.

She started her pre-teen journey in front of her own camera, and then her maturation was documented in front of others’.

Read her reflections and annotations here.

Lazy Loading