Melbourne label B.O.Y.D Studio refuses to let brick-and-mortar stores die out
Images via B.O.Y.D
Words by Christina Karras
Helping you shop sustainably.
Despite the booming nature of digital retail, B.O.Y.D Studio stands firmly behind its choice to open a brick and mortar store in Melbourne late last year.
The acronym B.O.Y.D stands for “Beat Of Your Drum”, and seeks to inspire people to embrace their individuality and stay true to their self-expression.
The Fitzroy store combines sportswear silhouettes with classic wardrobe staples. You’ll find B.O.Y.D’s own premium denim and lifestyle label alongside a curated range of brands like P.E Nation, Viktoria & Woods, Vestire, Superga and Dylan Kain.
Offering personalised customer service, in-house tailoring and denim customisation, the boutique rejects mass production and the overwhelming nature of fast fashion.
Not to mention, B.O.Y.D garments are all ethically made in Melbourne.
You can visit the store for yourself, or shop the label’s new online platform here.
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