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Apfel and Gevinson for Alexis Bittar’s ageless spring campaign

Style everlasting.

Fashion is undoutbedly concerned with beauty; this is not news. Nor is it news to recognise that there is rather severe age bias within the marketing of the fashion world. 

Younger is better right? Alexis Bittar says no. We reckon he’s right; and we aren’t the only ones.

Youth-obsession has been put on the back burner for Spring 2015 as Saint Laurent, Céline and now our man Alexis Bittar, rebel against fashion ageism.

Bittar’s latest collection sure turned heads (grey and otherwise) with his spring campaign, starring 93-year-old Iris Apfel, 18-year-old Tavi Gevinson, and their 75-year age difference. Both fashion forward, both oozing quirky confidence, these two women show us that beauty, strength and style is ageless. And we love it.

 

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