VAMFF announces killer 2020 program
Images by Lucas Dawson
Words by Jasmine Wallis
A fashion lover’s wonderland.
Before we all clock out for summer, Virgin Australia Melbourne Fashion Festival has just announced its 2020 program. And it’s killer.
Leading the 2020 ‘Fashion’s Wonderland’ is Indigenous Australian model, Charlee Fraser. The aim of this year’s festival is to break down the stereotype of fashion norms and encourage self-expression — all while celebrating the thriving Australian fashion scene.
Running from March 4 – 14, the festival will take over the city for 11 days of fashion, culture, and ideas. The Royal Exhibition Building will be the hub for Festival Runways, featuring over 60 Australian designers including Camilla and Marc, Romance Was Born, and Rachel Gilbert. The building will also be housing the National Graduate Showcase, presented by Target and Fashion Journal.
NOCTURNAL X MELBOURNE FASHION will host performances from Banoffee, Purple Sneaker, Chunky Move x Romance Was Born and more to celebrate the best in music and culture.
As the festival falls on International Women’s Day, VAMFF has introduced a specialised event series: International Women’s Day Long Weekend. Beginning with an IWD breakfast, the four-day program also includes a runway lunch at Malvern Town Hall and events at the NGV and Melbourne Museum.
In another first for the festival which is championing diversity, VAMFF has partnered with Vision Australia to offer tactile tours and audio description services at select runways. By offering these services to fashion-goers with low vision, the festival is ensuring it’s as accessible as possible.
Sustainability is a big topic for the fashion industry at the moment and VAMFF is making sure that these ethics are at the core of the festival. The Australian Fashion Summit is returning for another year and offers a schedule of discussions with global leaders in the industry— including InStyle USA Editor in Chief and 2019 Fashion Laureate Winner, Laura Brown — to provide insights and ideas about where the future of the fashion industry is headed.
With over 150 events and more exciting programs to be announced next year, you can grab tickets here.
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