SOUTHST
Digital Marketing and eCommerce Lead
| company: | SOUTHST |
| job title: | Digital Marketing and eCommerce Lead |
| location: | Richmond |
| work type: | Full time or Freelance |
| level: | Mid-level |
| closing: | 31.07.2026 |
Role Description
The Opportunity
SOUTHST is a unique, progressive, Australian lifestyle fashion brand based in Melbourne, and we are looking for a Digital Marketing & Ecommerce Lead to join our Team. The role sits at the centre of a diverse Team of talented young people focused on delivering growth, exceptional products and a customer experience second to none. Furthermore, the role includes the opportunity for personal growth and development and a wellness program fused into the daily routine.
The successful candidate will be a mature, commercially minded, driven individual with a passion for ecommerce marketing; they will have a minimum of 1-years relevant experience and a bright, analytical mind. In this role, they will be responsible for managing all aspects of our relationship with our digital marketing agency, including analyzing data, driving performance and reporting. With a sound working knowledge of Shopify, Klaviyo, e-mail/SMS marketing, Google analytics and Meta analytics, they will continually improve the performance of our digital marketing, ensuring consistent alignment with tactical campaign goals and over-aching company strategic targets. A background in design, with a competence in Adobe Suite, Illustrator and Photoshop would complete the package.
Key Responsibilities
Email Channel Ownership
- Own and manage the end-to-end email marketing channel
- Build, schedule and deploy EDM campaigns via Klaviyo
- Develop and optimise automated workflows (welcome, abandoned cart, post-purchase, re-engagement, promotional flows)
- Manage segmentation strategy and database health
- Conduct A/B testing to improve engagement and conversion
- Monitor revenue attribution, deliverability and performance metrics
- Provide regular reporting and actionable insights to drive channel growth
External Digital Agency & SEO Agency Management
- Act as the primary point of contact for our external digital marketing agency
- Coordinate campaign calendars, creative assets and launch timelines
- Align email/SMS activity with paid advertising strategy and tactical and strategic goals
- Analyse agency performance and ensure campaigns are tracking against KPIs
- Provide internal feedback and insights to optimise and continually improve performance
Campaign & Brand Support
- Support product launches and promotional campaigns
- Assist with marketing collateral and communications materials
- Maintain brand consistency across all media
- Support website maintenance, updates and landing page coordination
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