Toorallie

Content Creation & Storytelling

• Bring fresh concepts and a steady flow of ideas to our content calendar.
• Design digital assets for organic social, paid advertising, email and website campaigns.
• Develop, shoot and edit engaging short-form video, product stories, styling content and behind-the-scenes moments.
• Be comfortable working both behind and in front of the camera.
• Adapt campaign photography and footage into content suited to each channel.
• Plan, schedule and publish content across Instagram and Facebook, maintaining a consistent brand voice and visual standard.
• Adapt and deliver campaign assets for our retail stores, including window decals and other creative applications.

Email Marketing

• Design, build and send campaigns through Klaviyo, combining strong visuals, thoughtful copy and clear calls to action.
• Develop customer segments that make communications more relevant and timely.
• Maintain and improve automated flows and customer journeys.
• Test content, subject lines and send times to improve engagement, conversion and repeat purchase.

Website & e-Commerce

• Seasonally update our home page, campaign pages, brand stories and digital content throughout Shopify.
• Coordinate promotions and campaign updates.
• Identify ways to make browsing, discovering products and shopping with Toorallie easier and more enjoyable.

Learn from the results

• Review performance across Shopify, Klaviyo, Meta and Google Analytics.
• Track how content and campaigns contribute to engagement, online sales and customer retention.
• Turn insights into practical improvements, bringing recommendations and new ideas to the team.

About You

• You’re a creative at heart. You notice a good story, have a strong visual eye and can take an idea from an initial concept through to deployed content.
• At least three years’ relevant experience across digital content, marketing or e-commerce, ideally with a fashion or lifestyle brand.
• A genuine interest in women’s fashion, personal style and brand storytelling.
• Strong graphic design skills.
• Strong practical skills across Shopify, Klaviyo, Adobe Creative Suite, CapCut and Later.
• A portfolio showing your content creation, short-form video and digital design skills.
• Strong writing skills and the ability to capture a considered, distinctive brand voice.
• The organisation and attention to detail to manage a content calendar and deliver work on time.
• Curiosity about what works, confidence to try new approaches and an understanding of how creativity contributes to commercial results.
• Energy, initiative and a collaborative approach—you enjoy sharing ideas and making them happen.

Apply

Send through your CV, a short introduction and a portfolio or links to your work. Send across examples of work you’ve conceived, filmed, edited or designed with a brief explanation of your contribution.