Unstoppable queen Britney Spears is launching a fashion, beauty and technology collection

Image via Britney Spears/Facebook
Words by Veronica Stanford

You want a piece of her.

Following her recent campaign with Kenzo, Britney Spears has announced she is now working on her very own lifestyle collection.

The OG bad bitch has teamed up with global brand management company Epic Rights to launch The Britney Spears Lifestyle Program – a collection of merchandise spanning apparel (including activewear), haircare, accessories and electronics.

“We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” said Britney’s manager, Larry Rudolph, in a statement published by WWD. “Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible.”

You can expect the collection to land this time next year.


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