Leo Lin

Content creation and planning

• Own the day-to-day content calendar across Instagram, TikTok, and Pinterest, working within the strategic framework set by Brand & Marketing Department, alongside the amplification strategy of Digital Marketing Manager.
• Develop and execute high-quality visual and written content for organic social, including feed posts, Reels, Stories, and TikToks, that aligns with the brand’s tone of voice and aesthetic direction.
• Collaborate with the Senior PR & Marketing Manager and Digital Marketing Manager on seasonal content pillars — ensuring content is planned, market-relevant, and executed with intention
• Actively contribute to content ideation across both AU, US and ME markets, with an awareness of opposing seasonalities and cultural moments.
• Plan and create still-life and product content to supplement campaign assets — including grid fillers, collection mood content, and activation hype moments.
• Develop blog content and captions that extend brand storytelling in a seasonally relevant, market-specific way.
• Create all promotional graphics, ad assets, and designed social content for full and off-price calendar moments.

Digital Marketing Support

• Support the Digital Marketing Manager across marketing execution tasks including but not limited to: EDM scheduling, asset coordination, and paid media campaign briefing.
• Assist with the preparation of marketing reports, pulling performance data from digital platforms and providing content-level commentary.
• Support lead generation campaign content — sourcing and briefing creative assets for paid social lead gen formats as directed
• Assist with coordination of affiliate or partnership content as the program grows.
• Support the execution of House of Leo loyalty program communications from a content perspective, including email visuals and social assets

Content capture & ideation

• Capture BTS video and photo content at campaign shoots and e-commerce shoots, with an eye for what will perform on social.
• Develop the showroom as a consistent content environment — building a library of assets across seasons that support organic and paid social.
• Identify and flag content capture opportunities across the brand calendar, ensuring the team is always ahead in terms of assets

Graphic design

• Maintain brand consistency across all assets & documents.
• Regularly create ad & promotional graphics to support full price and off price trade.
• Maintain tight asset management and version control across hard drive & Google drive, ensuring relevant content is saved down correctly and in a timely manner.

Organisational Excellence

• Manages briefs & deadlines to ensure creative is delivered to meet the marketing calendar objectives.
• Through team, ensures all marketing activities meet business requirements.
• Clear and proactive communication on projects and timelines with all departments.
• Demonstrates a ‘can do’ attitude with clear and positive communication with all departments.
• Naturally creative – you’re always saving things that inspire you and thinking about how they could apply to LEO LIN
• Proactive and switched on, innately detail-orientated.
• A team player who genuinely enjoys being part of a collaborative, fast-moving environment
• Excited about digital marketing as a discipline — you’re curious about how content connects to performance, and you want to learn more.

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