My Mum Made It

Paid advertising

• Own end-to-end execution across Meta (Facebook/Instagram), Pinterest, TikTok and Google Ads (Search, Shopping, PMax).
• Funnel architecture — TOF/MOF/BOF separation, prospecting vs retargeting budget split, audience exclusion logic, campaign objective selection per stage.
• A/B testing methodology — proper test design, statistical significance, isolating variables, avoiding “two changes at once” errors.
• Measurement & attribution — understanding the gap between platform-reported ROAS, GA4, and Shopify; using blended ROAS / MER as a sanity check; iOS14 / signal loss awareness.
• Budget pacing & scaling — when to scale a winning campaign vs build a parallel one, how to handle CPM/CPC drift, dayparting.
• Build, launch, and optimise campaigns aligned to the marketing calendar.
• Own ROAS as the headline metric, with weekly reporting to the Marketing Manager.
• Brief creative requirements to internal/external designers and ensure assets land on time.

email marketing

• Build, schedule, and deploy campaign sends (Klaviyo) against the marketing calendar.
• Own and improve core flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, and the existing pre-order overdue flow.
• Segmentation strategy, list hygiene, deliverability monitoring.
• Report on email revenue contribution and flow performance monthly.

shopify operations and merchandising

• Manage the product catalogue: products, variants, collections, metafields, tags, inventory visibility.
• Site merchandising — collection sorting, featured products, homepage modules, PDP content, navigation.
• Launch and promo setup — discount codes, automatic discounts, banners, countdowns, landing pages.
• Theme management within the Shopify admin (sections, blocks, content) — no Liquid or custom code required.
• Pre-launch QA across all drops: links, images, prices, sizing, descriptions, mobile experience.
• App stack management — adding, removing, and configuring Shopify apps as the channel evolves.

conversion optimisation and on-page SEO

• Identify and prioritise CVR improvements across PDP, collection, cart, and checkout.
• Run A/B tests and propose changes based on data, not opinion.
• Own on-page SEO hygiene — titles, meta descriptions, alt text, product copy, URL structure, internal linking.
• Work with the Marketing Manager on content/landing page strategy for SEO.

reporting and analytics

• Weekly channel report: revenue, traffic, CVR, AOV, paid ROAS, email revenue, top movers.
• Monthly deeper dive with the Marketing Manager and Director.
• Comfortable in GA4, Shopify Analytics, Klaviyo reporting, Meta Ads Manager, Google Ads.
• Flag anomalies early — drops in CVR, sync issues, broken funnels — and raise with the right person.

Collaboration with the broader stack

• Partner with the Marketing Manager on calendar planning, campaign execution, and channel strategy.
• Liaise with the Director on anything that touches the technical stack
• Brief external creative partners (designers, photographers) to keep the asset pipeline flowing.
• Stay out of wholesale operations — that channel sits with Del Rainbow and the Director.

What you’ll own

• DTC revenue performance (paid + email + site)
• Paid advertising ROAS across Meta, Pinterest, TikTok and Google
• Email channel revenue contribution
• Site conversion rate and key funnel metrics
• Speed and quality of campaign and launch execution
• Shopify catalogue accuracy and site merchandising quality

What we’re looking for / must-have experience

• 3–6+ years in ecommerce / digital marketing roles, ideally in DTC fashion, apparel, or lifestyle brands.
• On day one you must be able to set up and launch all paid ads and email marketing on your own
• Hands-on Shopify experience (Shopify Plus and Markets a strong plus) — comfortable in the admin without needing a developer.
• Demonstrated ownership of Meta Ads, Pinterest Ads, TikTok Ads and Google Ads campaigns with concrete ROAS examples you can talk through.
• Strong Klaviyo skills — flow building, segmentation, campaign deployment, not just “have used it”.
• Working knowledge of GA4 and ecommerce analytics.
• Sharp eye for site quality — typos, broken links, broken mobile views — and a habit of QA before launch.
• Strong communication skills with solid experience presenting to senior management

Nice to have

• Familiarity with Cin7 Omni or similar inventory systems.
• Experience working alongside custom integration layers
• Pre-order or made-to-order business model experience.
• Basic Liquid familiarity (light coding and use of AI)
• Experience working with external paid agencies or freelance creatives.

How you work

• Operator’s mindset — you’d rather ship and iterate than plan in perpetuity.
• Numerate and commercially curious — you want to know why a number moved, not just that it did.
• Comfortable with shorthand communication and a fast-moving environment.
• Self-managing — you can take a calendar, a brief, and a deadline and deliver without hand-holding.
• Pragmatic about tools and budget — you choose lean, maintainable solutions over expensive platforms by default.
• Comfortable pushing back constructively when you see a better path.

What we offer

• A senior, high-trust role with real ownership and visibility.
• A small, capable team where decisions happen quickly.
• Room to grow into an Ecommerce Manager title and broader remit as the channel scales.
• Annual performance bonus up to 12% of your salary
• A generous 50% staff discount in our store

Apply via LinkedIn only, do not use the ‘apply now’ form below.

To be kept in the loop with fashion jobs in Brisbane, subscribe to Fashion Journal’s Careers updates here.