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Prada and Miu Miu become the latest luxury brands to ditch fur

Images via Miu Miu
Words by Veronica Stanford

Big news.

In a huge move, the Prada Group has announced it’s going fur-free.

Starting with Prada’s Spring/Summer 2020 womenswear collections, the group will no longer use animal fur in any designs or products. This extends to Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi.

Ensuring minimal waste, the group’s existing fur products will still be sold in the meantime.

“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,” said Miuccia Prada in a statement.

The move comes in collaboration with the Fur Free Alliance, a coalition of more than 50 animal protection organisations. According to the Alliance, Prada’s decision only took around a year to implement once discussions began.

“Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago,” explained Fur Free Alliance program manager, Brigit Oele.

The group follows the likes of Chanel, CoachJean Paul Gaultier, Burberry, and Versace to ditch fur in the last year.

pradagroup.com

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